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How To Find Your Ideal Customer And Why It’s Important

Given the choice, you wouldn’t hang out with people you don’t like and enjoy.  They’re draining, right? So why do business with people like that?  You don’t have to. Now sure when you’re first getting...

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3 Reasons Why You Should Fire Bad Customers

Every entrepreneur has customers who are better than others. In a perfect world, we’d all only work with ideal customers wouldn’t we? Recently, my wife, MaryBeth, took a major step in that direction...

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How to get customers fast when you’re new and keep them

The other day I was chatting with my wife, who’s a private piano teacher, about how much piano teachers kind of stink at marketing. She spends a lot of time engaging in piano teacher forums and...

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